Introduction
At Home Expressions® Bedding, Towels, Sheets, Bedding Sets, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose information from you when you visit our website or make a purchase.
Please take a moment to familiarize yourself with our privacy practices. By visiting our website or making a purchase, you agree to be bound by this Privacy Policy.
Information We Collect
We collect both personal and non-personal information from you when you visit our website.
Personal information includes any information that can be used to identify you, such as your name, address, email address, phone number, and payment information. We collect this information only when you voluntarily provide it, such as when you make a purchase or sign up for our newsletter.
Non-personal information includes information that cannot be used to specifically identify you, such as demographic data (age, gender, interests, etc.) and aggregated usage data. We collect this information either through cookies and similar tracking technologies or when you provide it to us voluntarily.
Below are some specific examples of information we may collect:
- Contact details such as name, mailing address, email address, and phone number when you register an account, make a purchase, or sign up for our newsletter.
- Payment information such as credit/debit card number, expiration date, CVV code, and billing address when you make a purchase. This information is processed securely through third-party payment processors.
- Account details such as username, password, and order history when you register for an account with us.
- Product preferences such as favorites, wishlist, and shopping cart contents to enhance your shopping experience.
- Reviews and feedback that you choose to submit about our products and services.
- Social media interactions when you interact with us on social media platforms like Facebook, Twitter, Instagram, etc.
- Device information such as IP address, browser type, operating system, and other usage information collected through cookies and similar technologies.
- Website traffic data such as pages you visited, time spent on pages, links clicked, and other actions taken on our site.
- Demographic data such as general location, age, gender, interests, and household composition when you provide it voluntarily in surveys and questionnaires.
How We Use the Information
The information we collect is used in a variety of ways in providing our products and services to you. We use your personal information only as permitted by law.
Broadly speaking, we use the information:
- To provide and improve our products and services.
- To respond to your inquiries, refund requests, or other concerns.
- To send communications about your account, purchases, and our products.
- To prevent and detect fraud, abuse, security risks, and other harmful activity.
- To customize your shopping experience and recommend relevant products and services.
- To conduct analytics and generate statistics about usage and effectiveness.
- To comply with legal obligations and enforce our Terms of Service.
Here are some specific examples of how we may use your information:
- Your contact details are used to register your account, send order confirmations, respond to inquiries, send newsletters if subscribed, etc.
- Your payment information is used to process purchases, issue refunds if applicable, and detect/prevent fraudulent transactions.
- Your account details enable us to manage your account and provide customer service.
- Product preferences allow us to customize your experience on our site and suggest items we think you’ll like.
- We use reviews and feedback to improve our products, services, and customer satisfaction.
- Social media interactions enable us to connect with you and build our online community.
- Device information helps us ensure our website functions properly across different devices and browsers. It also assists with security and customization.
- Analyzing website traffic patterns helps us improve our website layout, design, and content.
- Demographic data provides helpful context as we evaluate our offerings and try to better serve our diverse customer base.
In some cases we may combine personal and non-personal information to provide a more tailored experience based on your specific characteristics and needs.
When We Disclose Your Information
We will not disclose your personal information except for the purposes mentioned in this policy or with your consent.
Examples of when we may share your personal information include:
- With third party service providers who assist us in things like payment processing, marketing, analytics, customer service, security, etc. These providers are given limited access to your information as necessary to perform their services for us. They are prohibited from using it for any other purpose.
- When you consent to sharing your information such as to receive marketing offers from our partner companies or brands. You can control what communications you receive through your account settings.
- To comply with legal obligations, court orders or other government requests.
- To enforce our Terms of Service or other applicable policies.
- To prevent harm or financial loss when we believe it is necessary to investigate, prevent or take action regarding illegal activities, fraud, abuse, security risks or other harmful situations.
- In case of a merger, asset sale, or other related business transaction. You will continue to have the right to opt out of any continued marketing use of your information by the successor entity.
We do not sell or rent your personal information to third parties for marketing purposes without your explicit consent.
Your Choices and Rights
You have certain choices and rights when it comes to the information we collect and how it is used:
- You can edit account information or opt-out of receiving non-essential communications through your account settings.
- You can request to review any personal information we have about you by contacting our privacy team.
- You have the right to request correction or deletion of inaccurate personal data about you.
- You can object to or restrict our uses of your personal data when we rely on legitimate interest as a legal basis.
- Where our processing is based on consent, you may withdraw that consent at any time.
- You can opt out of interest-based advertising in your browser or mobile device settings.
- You have a right to lodge a complaint with your local data protection authority if you believe we have not complied with applicable data protection laws.
- You have the right to object to certain uses such as profiling based solely on automated decision-making.
Please note that some of these rights are limited under certain circumstances by local data protection laws. We will comply with your request unless we have a lawful reason not to do so.
How We Protect Your Information
We employ appropriate technical and organizational measures designed to protect the security, confidentiality, and integrity of your personal information. We regularly review our security policies and procedures to address potential risks and emerging threats.
Some of the safeguards we use include:
- Data encryption when transmitting and receiving sensitive information such as payment details.
- Authentication mechanisms to help verify your identity when you access or make changes to your account.
- Access controls to restrict unauthorized changes and access to data.
- Testing and audits of our security practices and procedures.
While we follow generally accepted standards and best practices to secure your data, no security measures can be 100% secure. We cannot guarantee the security of information transmitted to us over the internet. You submit information to us at your own risk.
International Data Transfers
We are a global company and your personal information may be transferred internationally throughout our affiliated entities, partners, and service providers. Where required by law, we obtain your consent for these transfers and implement appropriate safeguards to protect your information regardless of location. If you are visiting our website from the European Economic Area (EEA) or other regions with comprehensive data protection laws, we comply with legal requirements providing adequate protection for the transfer of personal information to countries outside your region.
Retention of Personal Information
We retain your personal information for the length of time required to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is mandated by law.
For registered accounts, we keep your account information while your account is active and a reasonable period thereafter in case you decide to reactivate the service.
We will also retain your information as necessary to resolve disputes, enforce our agreements and comply with applicable laws.
Cookies and Tracking Technologies
We and our partners use various technologies to collect and analyze information when you visit our website. This allows us to improve your customer experience and serve more relevant content and advertising.
Some examples of technologies we use include:
- Cookies are small text files placed in your browser that allow us to identify your device and maintain your logged status when visiting our website.
- Web beacons are small pixel images that allow us to collect basic usage information about visits to our website.
- Flash cookies are used to enhance certain multimedia experiences on our site. Local shared objects like Flash cookies are similar to browser cookies but can hold more complex data.
- Embedded scripts connected to third party services such as user interaction tracking, advertising networks, etc.
You have control over cookie settings in your browser or device. You can grant or restrict consent for the use of cookies, clear existing cookies, or be alerted when cookies are sent. Changing these settings may impact the functionality you can access on our website.
Third Party Sites
Our website may contain links to other sites such as partners, advertisers, social media platforms and content sharing hubs. If you click on one of those links, pay attention to the URL to ensure you are still on our official website domain before submitting any type of personal information.
These third party sites have their own privacy policies and we are not responsible for their operations or information practices. We recommend you review their privacy notices before providing them any personal information.
Children’s Privacy
Our website is not directed at children under the age of 13. We do not intentionally collect information from children under 13 without parental consent. If you are a parent or guardian who discovers that your child has submitted personal information to us without your permission, please contact us immediately. We will promptly delete the information upon discovery.
Changes to This Policy
We may update this Privacy Policy from time to time as we add new products and features, adopt new technologies, and incorporate feedback from our customers. Please check back periodically for changes.
We will provide notice when changes are made by posting the new Privacy Policy and updating the “effective date” at the top. If we make significant changes that alter our data processing practices, we may take additional steps to notify you by email or provide additional notice on our website.
How to Contact Us
If you have any questions, concerns or complaints about our Privacy Policy, our privacy practices or dealing with our company, please contact our Privacy Officer at [email protected].